Blitz Tips For Your Business: WOW Potential

By Andrea | June 7, 2011 at 3:51 pm | No comments | Articles, Blitz Tips For Your Business | Tags: Blitz Media, Creative Resources, PR Tips for Small businesses, WOW potential

Blitz Tips For Your Business are brought to you by President of Blitz Media & Events, Andrea Bava (@blitzme)

Maximize the WOW Potential for Your Event

Launching a new product, re-opening an existing brand or celebrating an anniversary most business owners look to do one thing. Host a party. Yes, it is a great way to celebrate your customers, family and friends and it’s always important to toast a success milestone. At the back of your mind you’re hoping the event ends up in the society section and on the most popular blogs the next day.

With so many events, and bloggers and traditional media personnel’s black books already overflowing how do you make your event a draw? It is important you have the staple key components – great food, free booze, music. Check! The events I’ve found the best turnouts at and most coverage is when you get a bit more creative:

• Opening a new restaurant or launching new menu- why not host a VIP or celebrity iron chef battle.
• New fashion retail space- engage a stylist and provide your guests with a lesson in fashion 101
• Cutting the ribbon on a new club/venue – showcase some of the up and coming local talent in a DJ or singing competition.

The more creative you can get the better. Yes, sometimes free food, booze and the right crowd can be all you need to fill the house, but to get coverage the next day, week or even month give your audience a bit more to talk about.